- Case Studies
- Spors Positive Coaching: Brand Identity & Framer Website
Spors Positive Coaching: Holistic Brand Identity & Website Design
Spors Positive Coaching, based in Heidelberg, Germany, is a holistic coaching practice that combines traditional coaching methods with elements of yoga and spiritual wellness. The client needed a complete brand identity and website that would reflect their unique approach to coaching while establishing trust and professionalism in the competitive wellness market.
We developed a comprehensive brand identity, starting with extensive competitor analysis and collaborative client meetings. The process included creating two versatile logo variations (rounded and horizontal), establishing a complete brand guide with typography and color schemes, and designing and implementing a modern Framer website based on carefully curated moodboards.
The new brand identity and website successfully positioned Spors Positive Coaching in the wellness market with a distinctive, professional presence. The modern design with bright colors and thoughtful visual elements effectively communicates the brand's values of harmony, trust, and spiritual well-being, resulting in increased client engagement and brand recognition.
The Challenge
We needed to create a visual identity that conveyed both professional coaching expertise and spiritual wellness aspects while maintaining broad appeal to potential clients.
The Solution
Comprehensive Brand Strategy
We conducted thorough competitor analysis and client workshops to develop a brand strategy that effectively positioned Spors Positive Coaching in the market while staying true to their values.
Multi Logo System
We created three complementary logo variations featuring abstract representations of yoga poses and joyful movement, allowing for flexible application across different mediums while maintaining brand consistency.
Mood-Based Design Process
Using carefully curated moodboards, we established a visual direction that resonated with the client's vision and target audience before moving into design implementation.
Interactive Prototyping
We utilized Framer's capabilities to create interactive prototypes, allowing for client feedback and refinement at each stage of the website development process.
Optimized User Experience
The final website implementation featured intuitive navigation, clear service presentations, and seamless responsive design, ensuring an optimal user experience across all devices.
Technical Details
Framer
Website design and development platform
Adobe Creative Suite
Logo design and brand identity development
Figma
Moodboard creation and design collaboration
HTML5
Custom code integration in Framer
CSS3
Custom styling and animations
JavaScript
Interactive elements and functionality