- Case Studies
- Ratior AG Logo & Branding
Ratior AG: Elevating a Family Business Brand Through Comprehensive Design
Ratior AG, a German family business, approached us with an existing logo that needed refinement and expansion. They sought to elevate their brand identity across various business areas and services, requiring a comprehensive branding solution that would maintain their heritage while projecting a modern, versatile image.
We undertook a comprehensive branding project for Ratior AG, which included logo refinement, creating multiple logo variations, developing a custom font, and establishing clear branding guidelines. Our work encompassed logo design, typography, and the creation of a detailed brand identity document.
The refreshed and expanded brand identity has given Ratior AG a cohesive, professional image across all their business areas. The new logo variations, custom font, and branding guidelines have provided them with the tools to maintain brand consistency across various platforms and applications, enhancing their market presence and brand recognition.
The Challenge
We needed to improve the existing logo while respecting its heritage and recognition, requiring a delicate balance between innovation and tradition.
The Solution
Iterative Logo Refinement
We employed an iterative design process to refine the existing logo, enhancing its visual appeal and versatility while maintaining its core identity.
Modular Logo System
We developed a modular logo system that allowed for eight variations while maintaining a cohesive brand identity, ensuring flexibility across different business areas and applications.
Custom Typography
Using the FontSelf Illustrator Plugin, we created a unique, brand-specific font that captures Ratior AG's identity and functions seamlessly across digital and print media.
Comprehensive Asset Creation
We produced an extensive set of logo assets, including variations for dark and light backgrounds, horizontal and vertical orientations, and symbol-only versions, optimized for both web and print use.
Detailed Brand Guidelines
We crafted a comprehensive brand guideline document using Adobe InDesign, outlining logo usage, color palettes, typography rules, and application examples to ensure consistent brand representation.
Technical Details
Adobe Illustrator
Primary tool for logo design and refinement
FontSelf Illustrator Plugin
Custom font creation tool
Adobe InDesign
Layout and design of branding guidelines document
Color Management Tools
Ensuring color consistency across different media