Crafting a Brand Identity for Evergreen Restaurant, Mallorca

Evergreen is a restaurant in Mallorca, offering a menu focused on healthy, fresh cuisine presented with a touch of luxury. They approached Mediakular seeking a cohesive brand identity that reflects their unique concept and upscale atmosphere, particularly emphasizing the stunning sea view their location provides.

We developed a comprehensive brand identity for Evergreen, encompassing a logo design and a suite of branding materials. The logo design plays a central role, capturing the essence of their healthy menu and upscale ambiance.

The new brand identity has been instrumental in establishing Evergreen's presence in Mallorca. The logo and branding materials effectively communicate the restaurant's core values, attracting health-conscious diners seeking a luxurious dining experience with a breathtaking view.

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The Challenge

Developing Evergreen's brand identity presented several key challenges:

Striking a balance between conveying the healthy focus of Evergreen's menu and their upscale atmosphere was crucial. The logo and branding materials needed to appeal to health-conscious diners while also reflecting the restaurant's touch of luxury.

The Solution

mediakular's creative team addressed these challenges through their custom branding and logo design services:

Sophisticated Logo Design

We designed a logo that reflects Evergreen's sophisticated and healthy approach. The use of clean lines, soft colors, and potentially subtle imagery like leaves or a wave could represent both elements. 3D mockups can be a great way to showcase the logo and its potential applications.

Collaborative Logo & Font Selection

Through a collaborative design process with the client, we explored various logo and font options. We presented mockups and revisions, ensuring the final selection perfectly aligns with Evergreen's brand identity and target audience.

Cohesive Branding Materials

We designed a comprehensive suite of branding materials that maintain a consistent visual style across menus, signage, website elements, and other marketing materials. This creates a unified brand experience for diners at every touchpoint.

Distinctive Brand Voice & Messaging

We helped Evergreen develop a distinctive brand voice and messaging that emphasizes their focus on healthy cuisine, upscale ambiance, and stunning location. This messaging can be used across marketing materials and website content to attract their target audience.

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