- Case Studies
- Logo Casa de Estrellas
Designing an Iconic Logo for Casa de Estrellas Rental Apartment
Casa de Estrellas is an Ecuadorian rental apartment seeking to establish a strong visual identity in the competitive hospitality market. The client approached Mediakular to create a logo that would capture the essence of their accommodation and appeal to their target audience.
We developed a unique and memorable logo for Casa de Estrellas, incorporating clever symbolism that represents both a house and stars. Additionally, we conducted font research and created a color palette to complement the logo, establishing a cohesive brand identity.
The final logo design effectively communicates the apartment's name and purpose through a visually striking and symbolic representation. The comprehensive branding package, including font selection and color palette, provides Casa de Estrellas with a strong foundation for all their marketing materials.
The Challenge
We needed to create a design that cleverly incorporated both the concept of a house and stars, without becoming too complex or losing visual clarity.
The Solution
Innovative Negative Space Design
We created a logo using three star shapes, where the negative space cleverly forms the silhouette of a house with a door. This design effectively represents both the 'Casa' (house) and 'Estrellas' (stars) aspects of the brand name.
Culturally Inspired Color Palette
We developed a color palette that draws inspiration from Ecuadorian culture and landscapes, ensuring the brand feels authentic and resonates with the local market while also appealing to international visitors.
Scalable Vector Design
By using Adobe Illustrator to finalize the logo, we ensured that the design is fully scalable, maintaining its clarity and impact across various applications and sizes.
Typography Selection
We conducted extensive font research to select typefaces that complement the logo and convey the appropriate tone for the rental apartment. The chosen fonts balance professionalism with a welcoming feel.
Comprehensive Brand Guidelines
We developed a set of brand guidelines that outline the usage of the logo, color palette, and typography. This ensures consistency across all brand touchpoints and helps establish a strong brand presence.
Technical Details
Adobe Photoshop
Utilized for initial concept sketches and exploring color options
Adobe Illustrator
Employed for creating the final vector logo design and preparing deliverable files
Font Management Software
Used for organizing and comparing potential typefaces for the brand
Color Theory Tools
Applied to develop a harmonious and culturally relevant color palette